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The “We Are the Caution” Campaign is born out of a grave necessity. With the ringing in of the New Year, Portland, Oregon, became a hot bed of homicides and shootings, which is not how we, the citizens, of the area want to be known around the country. These recent events have highlighted the tragic toll that is caused by day-to-day gun violence in the colored communities across the U.S. 

While many don’t agree, the numbers have proven time and time again that gun violence is now (and has been for a while) a public health crisis. For example, did you know that each day in the U.S. there are 100 people who are killed due to guns? Many of these are homicides, which have been proven to disproportionately affect the communities of color. 

It is clear, being black in America today is dangerous. Black Americans are much more likely to be victimized by and exposed to cases of gun violence than any other of the demographics in the country. 


Consider the cold hard facts:

More than 7,000 black Americans die each year due to gun homicide, which is almost 10 times the number of white Americans. The majority of the victims are black males who are between the ages of 15 and 29. 

Black teens and children are up to 14 times more likely to die due to a gun homicide than white teens and children.

Black males are more than 15 times likely to be shot or suffer an injury due to an assault involving a gun than white males.

What is the Purpose and Promise of Our Campaign? 

This campaign has been built because we believe that the hip hop community has a chance to use the power of this culture and our voices to help galvanize other Americans and make them aware of the movement going on to prevent gun violence. We also believe that all actions, no matter how small it seems, will help to bring everyone much closer to a future that is free from all gun violence. With these beliefs, we have made a promise to uphold three things:

To use the voices, we have to increase the awareness regarding gun violence in the community. 

To depict gun violence along with the trauma it causes in our art and music. 

To support those in the community who are working to actively reduce cases of gun violence in these neighborhoods. 



How is This Going to Work?

The premise behind our campaign is simple. Use the platform you have created to post your promise to this community and to help elevate all the work that is being done by various organizations in the community. These are the people who are on the front lines of this epidemic each day and who need the most support and help from us. 

As gun violence in our area continues to happen, it’s going on all across this country. Now is the time to bring attention to it so we can help stop it.